video | art direction | copywriting

Caterpillar B2B Copy

LinkedIn Inmail, Google Responsive Display Ads, Reskin ads

 
 
 

Hogzilla® Monster Grinders TC Series

Google Responsive Display Ad | Product Overview

Wood waste, beware. It’s Hogzilla, King of the Grinders!

CW Mill Equipment HogZilla Monster Grinders are Cat®-powered industrial tub grinders used for clearing trees, logs, and other wood waste. They serve the landscaping and land management industries primarily and are popular among mulch producers and land-clearing contractors. They can be mounted to tracks or wheels, serving as essentially giant mobile woodchippers to bring on site.

 

LONG HEADLINE - MAX CHARACTERS: 90

Wood waste, beware. It’s Hogzilla, King of the Grinders!


5 description lines – max characters: 90

  • Cat® powered Hogzilla® Monster Grinders can run at 60%-70% max power, all the time.

  • Equipped with a Cat® C32 Industrial Engine, Hogzilla® Monster Grinders are scary powerful.

  • Get Cat® Platinum Extended Service Coverage with any Hogzilla® Monster Grinder purchase.

  • Powered by Cat® Industrial engines, Hogzilla® Monster Grinders don’t require DEF fluid.

  • Cat® powered Hogzilla® finds simple, productive, and profitable solutions for you.

5 short headlines - max characters: 25

  • Grind like a Monster

  • A DEF-less Mulch Monster

  • No DEF. All Grind.

  • A Monster-Sized Warranty

  • Wood waste, beware.

 

 

Morooka® Rubber-Track Carriers


Morooka Rubber-Track Carriers: Product Overview

Designed to traverse wet and uneven terrain, Morooka®’s Rubber-Track Carriers thrive in worst-case scenarios. These carriers are often needed for emergency utility jobs like fixing broken power lines during severe storms or accessing remote job sites with unpredictable barriers and challenging conditions.




Morooka LinkedIn InMail



Subject Line:

• Morooka’s new carriers go anywhere

Message Text

If you work in utility construction, chances are you’ve accumulated a few war stories involving getting stuck in dangerous conditions or abandoning a site altogether. Severe weather, unpredictable remote sites, and uneven terrain can make it hard to even start work, much less finish it. To get in and out quickly and safely, we suggest the latest innovations from Morooka® utility carriers.

Meet the MST880VDL and MST880VD – Morooka’s first mid-sized rubber-track utility carriers.

Easy to maneuver and small enough to transport, Morooka rubber-track utility carriers can go just about anywhere. Their rubber tracks provide the low ground pressure and excellent traction needed for traversing unsteady terrains and wet conditions. Whether at a park, on the side of a cliff, or knee-deep in the mud,  these carriers will get you in and out in no time.

Quickly transform them into cranes, flatbeds, excavators, or whatever job is next on your list. The  MST880VDL and MST880VD are compatible with a broad range of attachments. The MST880VDL even has a new engine location and an extended front and rear to accommodate middle attachments and exterior outriggers.

Both carriers have a hydrostatic transmission and motor to ensure smooth speed changes and greater engine efficiency. Combine that with the power of a premium Cat® C3.6 diesel engine, and you get a whopping 12,000 lb. rated payload! And with a ROPS-certified canopy, single joystick controls, and backup mirrors, Morooka operators can stay comfortable and confident as they tackle even the most treacherous terrain.

See how Morooka Mid-Size Rubber-Track Utility Carriers deliver on payload, performance, and price.

Call-to-Action (CTA) Button Copy – Max Character Count: 20 – OPTIONS

• BRING ON THE MUCK

• LEARN MORE

(CTA URL Link)

https://www.cat.com/en_US/by-industry/industrial-power/engines/power-profiles/morooka mst880vdl-mst880vd.html



Morooka Carriers: Responsive Reskin Ad | 300 x 250


Overlayed on 1658 x 1058 Background Image

Headline – OPTIONS

  • BRING ON THE MUCK

  • GIVE IT YOUR WORST

  • ALL-DAY ACCESS TO OFF-ROAD JOBS

 Subhead – OPTIONS

  • Morooka® Rubber-Track Carriers thrive in wet conditions.

  • Morooka® Rubber-Track Carriers conquer the worst jobsites.

  • Cat powered rubber-track carriers from Morooka.

 

Responsive Reskin Ad | 300 x 100


Overlayed on 1658 x 1058 Background Image

Headline – OPTIONS

  • MOROOKA® CARRIERS DON’T MUCK AROUND.

  • WHERE THERE’S MUCK, THERE’S MOROOKA®.

  • BRING ON THE MUCK AND THE MIRE

Subhead – OPTIONS

  • Access remote sites in no time with Morooka® Rubber-Track Carriers

  • Morooka’s Cat powered rubber-track carriers conquer uneven terrain.

  • Cat powered rubber-track carriers from Morooka.