This campaign is about the "hypnotic" effects that a good slice of pie, an order of garlic knots, or a meatball sub can have over a hungry person, or in many cases, "not hungry" person. Its power can take hold over you at any time, rendering you helpless and unable to recollect what it was you were doing previously that was more important than eating pizza. Don't fight it--you're just going to tire yourself out, and consequently make yourself hungrier.
Why don't you just submit? Submit TO THE SLICE
SUBMIT TO #THE SLICE
VIVA #LA SLICE
BEHOLD #THE SLICE
#THESLICE via instagram
Take your best foodie picture at Moondog and post it on instagram with #theslice! A monthly photo contest winner gets a free pie! This would be a way for Moondog to gain a web presence, but also a way to always have an updated streaming gallery. #The slice could be it's own entity, but Moondog's management or web guru could easily upload the best of these photo entries to serve as a startup image gallery. If people see "contest", they'll put more into it, and might surprise you with the quality of their photos. that $$$?